Obamacare News Blog

NY’s Marketplace Branded as New York State of Health

New York has decided to use “New York State of Health” as the branded name of their online Marketplace. The branding of marketplaces in states is designed to encourage and promote health insurance to the uninsured.

“In creating a name, we wanted it to be meaningful, memorable and capture the essence of what it is to be a New Yorker – that unique ‘can do’ attitude and state of mind,” said Donna Frescatore, New York State of Health’s executive director. “We’re confident the ‘NY State of Health’ name and campaign will inspire New Yorkers who are uninsured or underinsured to explore the options and choose the plan that fits their needs.”

The average NY premiums sold on the exchange, known as Bronze Plan, Silver Plan, Gold Plan, and Platinum Plan, are projected to be about half the cost they are today for individuals and family plans. This is because in 1992, New York enacted guaranteed issuance regardless of preexisting condition without an individual mandate. The lack of the mandate caused premiums to skyrocket. As of January 1, 2014 there is an individual mandate in all states. The mandate is in place so that premiums do not fall into the trap that New York fell into. On average premiums in New York cost $9,000 per year, with 1 in 7 New Yorkers living without insurance.

For your specific premium rate in New York call 800-930-7956 or contact Medicoverage for assistance.



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